Influence of Celebrity Endorsement on Consumer Choice of Beverage Products (cadbury Nigeria Plc)
Student: Ifechukwude Mary Nwabunor (Project, 2025)
Department of Marketing
University of Nigeria, Nsukka, Enugu State
Abstract
Keywords
influence
celebrity
endorsement
consumer
choice
beverage
products
cadbury
nigeria
For the full publication, please contact the author directly at: ifechukwude.nwabunor.242527@unn.edu.ng
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- Federal Polytechnic Ede, Osun State 38
- Federal Polytechnic, Ado-Ekiti, Ekiti State 29
- Federal Polytechnic, Bauchi, Bauchi State 3
- Federal Polytechnic, Bida, Niger State 15
- Federal Polytechnic, Damaturu, Yobe State 11
- Federal Polytechnic, Ede, Osun State 135
- Federal Polytechnic, Idah, Kogi State 1
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- Federal Polytechnic, Kaura/Namoda, Zamfara State 3