Channel Management and Marketing Performance of Agricultural Products’ Producers in Benue State of Nigeria
Student: Ini-Abasi Aniefiok Okon (Project, 2025)
Department of Marketing
University of Calabar, Calabar, Cross River State
Abstract
Keywords
Channel management
Marketing performance
Agricultural producers
Benue State
Nigeria
Economic diversification
Government policies
Agribusiness
Marketing strategy
Farmers
For the full publication, please contact the author directly at: iniabasiokon005@yahoo.com
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Institutions
- Redeemers University, Ede, Osun State 4
- Rhema University, Aba, Abia State 11
- Rivers State University of Science and Technology, Port Harcourt, Rivers State 3
- RIVERS STATE UNIVERSITY, PORT HARCOURT, RIVERS STATE 13
- Rufus Giwa Polytechnic, Owo, Ondo State 2
- Saadatu Rimi College of Edu, Kumbotso, Kano State (affiliated To Abu, Zaria) 1
- Salem University, Lokoja, Kogi State 4
- School of Health Information Mgt (Uch, Ibadan), Oyo State 5
- School of Health Information Mgt, Oau Teaching Hospital, Ile-Ife, Osun State 30
- Skyline University Nigeria, Kano, Kano State 2