Assessment of the Broadcast Media Management Problems and Prospect in Amuludun 99.1 F.m, Ibadan
Student: Omolayo Faith Cornelius (Project, 2025)
Department of Mass Communication
Osun State Polytechnic, Iree, Osun State
Abstract
This study examined the problems and prospects of broadcast media management in Nigeria, with a specific focus on Amuludun F.M, Ibadan. The research aimed to identify management challenges confronting the station and assess the prospects for improved performance. Using a survey research design, 150 respondents were drawn from five key departments of Amuludun F.M. Data were collected through structured questionnaires and analyzed using simple percentages. Findings revealed that ownership influence, inadequate staffing, poor funding, and infrastructural constraints are major challenges of media management. However, prospects exist through training and retraining of personnel, adoption of modern management techniques, and charismatic leadership. The study concludes that effective media management is critical for operational success and sustainability in the Nigerian broadcast sector. It recommends that government and media owners should invest in managerial capacity building, ensure autonomy in content production, and improve funding mechanisms to enhance productivity.
Keywords
For the full publication, please contact the author directly at: omolayocornelius21@gmail.com
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Institutions
- Sokoto State University, Sokoto, Sokoto State 42
- St. Albert The Great Major Seminary, Abeokuta. (affl. To University of Benin) 1
- Sule Lamido University, Kafin Hausa, Jigawa State 4
- Tai Solarin University of Education, Ijagun, Ogun State 18
- Tansian University, Oba, Anambra State 1
- Taraba State University, Jalingo, Taraba State 32
- Temple-Gate Polytechnic, Osisioma, Abia State 1
- The Oke-Ogun Polytechnic, Saki, Oyo State 6
- The Polytechnic, Ibadan, Oyo State 13
- THOMAS ADEWUMI UNIVERSITY, OKO-IRESE, KWARA STATE 1