Challenges and Prospects of Private Media Ownership on News Dissemination
Student: Quadri Adedimeji Adeyemo (Project, 2025)
Department of Mass Communication
Ogun State Institute of Tech(formerly Gateway Ict Poly), Igbesa, Ogun State
Abstract
ABSTRACT This study delved into the challenges and prospects of private media ownership on news dissemination, case study of Television Continental. Adopting Gatekeeping and Agenda settings theories, the study found that the private media ownership faces some challenges and prospects in dissemination of their news content or outlet as it may be. It was found that Television Continental will assist regulatory organizations like the National Broadcasting Commission (NBC), the Broadcast Society of Nigeria and other media regulatory authorities in focusing and proffering solutions to the challenges facing the private ownership broadcast media system. A qualitative research methodology was adopted for the study. The population for this study comprised 32 staffs of the Television Continental station. The study recommends among others staff, that accounts should be engaged for balance, objective and authentic on news dissemination without any hindrance, so as to keep the general public abreast of credible information.
Keywords
For the full publication, please contact the author directly at: quadriadeyemo407@gmail.com
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Institutions
- Isa Mustapha Agwai I Polytechnic, Lafia, Nasarawa State 2
- Jigawa State Polytechnic, Dutse, Jigawa State 4
- Joseph Sarwuan Tarka University, Makurdi, Benue State 17
- Kaduna Polytechnic (NCE), Kaduna, Kaduna State 2
- Kaduna Polytechnic, Kaduna 326
- Kaduna Polytechnic, Kaduna , Kaduna State (affl To Fed Univ of Tech, Minna) 6
- Kaduna State College of Education, Gidan-Waya (affliatted To Abu) 2
- Kaduna State University, Kaduna, Kaduna State 245
- Kano State Polytechnic, Kano, Kano State 196
- Kano University of Science and Technology, Wudil, Kano State 6