Challenges and Prospects of Private Media Ownership on News Dissemination
Student: Quadri Adedimeji Adeyemo (Project, 2025)
Department of Mass Communication
Ogun State Institute of Tech(formerly Gateway Ict Poly), Igbesa, Ogun State
Abstract
ABSTRACT This study delved into the challenges and prospects of private media ownership on news dissemination, case study of Television Continental. Adopting Gatekeeping and Agenda settings theories, the study found that the private media ownership faces some challenges and prospects in dissemination of their news content or outlet as it may be. It was found that Television Continental will assist regulatory organizations like the National Broadcasting Commission (NBC), the Broadcast Society of Nigeria and other media regulatory authorities in focusing and proffering solutions to the challenges facing the private ownership broadcast media system. A qualitative research methodology was adopted for the study. The population for this study comprised 32 staffs of the Television Continental station. The study recommends among others staff, that accounts should be engaged for balance, objective and authentic on news dissemination without any hindrance, so as to keep the general public abreast of credible information.
Keywords
For the full publication, please contact the author directly at: quadriadeyemo407@gmail.com
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Institutions
- Adeseun Ogundoyin Polytechnic, Eruwa, Oyo State 1
- Adeyemi College of Education, Ondo State. (affl To Oau, Ile-Ife) 68
- Ahmadu Bello University, Zaria, Kaduna State 100
- Air Force Institute of Technology (Degree), Kaduna, Kaduna State 11
- Air Force Institute of Technology, Kaduna, Kaduna State 2
- Akanu Ibiam Federal Polytechnic, Unwana, Afikpo, Ebonyi State 6
- Akwa Ibom State University, Ikot-Akpaden, Akwa Ibom State 51
- Akwa Ibom State College of Edu, Afaha-Nsit (Affl To Uni Uyo), Akwa Ibom State 2
- AKWA-IBOM STATE POLYTECHNIC (IEI), IKOT-OSURUA, AKWA IBOM STATE 41
- Akwa-Ibom State Polytechnic, Ikot-Osurua, Akwa Ibom State 32