Sales Force Management and Organizational Growth (a Study of Selected Smes in Edo North)

Student: Florence Eboh (Project, 2025)
Department of Marketing
Auchi Polytechnic, Auchi, Edo State

Abstract

This study examines sales force management and its impact on organizational growth. The objectives of this study were to determine the impact of sales promotion on organizational performance, ascertain the effect oftraining ofsales force on organizational market share and determine the extent to which cash bonus affect organizational performance. The researcher made use of primary data. A structured questionnaire designed by the researcher was used to collect data. The data collected were analyzed using person correlátion regression techniques to test the hypotheses formulated. The result of the study revealed that there was a positive relationship between sales promotion and organizational performance; training of sales force had a positive effect on organizational performance and cash bonus has positive impact on organizational profitability. It is recommended among others, that Management of small and medium scale enterprises should organize training Programmes for their staff's in order to enhance their employee effectiveness.

Keywords
Sales Force Management Organizational Growth Small and Medium Enterprises (SMEs) Edo North Sales Performance Marketing Strategy Customer Relationship Management (CRM) Employee Motivation
Filters
Institutions