Sales Force Management and Organizational Growth (a Study of Selected Smes in Edo North)
Student: Florence Eboh (Project, 2025)
Department of Marketing
Auchi Polytechnic, Auchi, Edo State
Abstract
This study examines sales force management and its impact on organizational growth. The objectives of this study were to determine the impact of sales promotion on organizational performance, ascertain the effect oftraining ofsales force on organizational market share and determine the extent to which cash bonus affect organizational performance. The researcher made use of primary data. A structured questionnaire designed by the researcher was used to collect data. The data collected were analyzed using person correlátion regression techniques to test the hypotheses formulated. The result of the study revealed that there was a positive relationship between sales promotion and organizational performance; training of sales force had a positive effect on organizational performance and cash bonus has positive impact on organizational profitability. It is recommended among others, that Management of small and medium scale enterprises should organize training Programmes for their staff's in order to enhance their employee effectiveness.
Keywords
For the full publication, please contact the author directly at: ebohflorence16@gmail.com
Filters
Institutions
- Covenant Polytechnic, Aba, Abia State 1
- Covenant University, Canaan Land, Ota, Ogun State 4
- Crawford University of Apostolic Faith Mission Faith City, Igbesa, Ogun State 2
- Crescent University, Abeokuta, Ogun State 1
- Cross Rivers University of Technology, Calabar, Cross Rivers State 142
- Delta State Polytechnic, Ogwashi-Uku, Delta State 11
- Delta State Polytechnic, Otefe, Delta State 12
- Delta State University, Abraka, Delta State 139
- Ebonyi State University, Abakaliki, Ebonyi State 17
- Edo University, Iyamho, Edo State 10