Challenges and Prospects of Private Media Ownership on News Dissemination
Student: Quadri Adedimeji Adeyemo (Project, 2025)
Department of Mass Communication
Ogun State Institute of Tech(formerly Gateway Ict Poly), Igbesa, Ogun State
Abstract
ABSTRACT This study delved into the challenges and prospects of private media ownership on news dissemination, case study of Television Continental. Adopting Gatekeeping and Agenda settings theories, the study found that the private media ownership faces some challenges and prospects in dissemination of their news content or outlet as it may be. It was found that Television Continental will assist regulatory organizations like the National Broadcasting Commission (NBC), the Broadcast Society of Nigeria and other media regulatory authorities in focusing and proffering solutions to the challenges facing the private ownership broadcast media system. A qualitative research methodology was adopted for the study. The population for this study comprised 32 staffs of the Television Continental station. The study recommends among others staff, that accounts should be engaged for balance, objective and authentic on news dissemination without any hindrance, so as to keep the general public abreast of credible information.
Keywords
For the full publication, please contact the author directly at: quadriadeyemo407@gmail.com
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Institutions
- Novena University, Ogume, Delta State 1
- Nuhu Bamalli Polytechnic, Zaria, Kaduna State 7
- Nwafor Orizu College of Education, Nsugbe, Anambra State 1
- Obafemi Awolowo University, Ile-Ife, Osun State 15
- Oduduwa University, Ipetumodu, Osun State 9
- Ogun State College of Health Technology, Ilese-Ijebu, Ogun State 1
- Ogun State Institute of Tech(formerly Gateway Ict Poly), Igbesa, Ogun State 4
- Olabisi Onabanjo University, Ago-Iwoye, Ogun State 38
- Ondo State University of Medical Sciences, Laje Road, Ondo, Ondo State 1
- Osun State College of Education, Ila-Orangun 1