Mass Media Campaigns on Good Governance and It's Influences on the Nigerian Electorates in the 2023 General Elections(a Study of Enugu Urban Residents).
Student: OZIOMA VIVIAN OFORMA (Project, 2025)
Department of Mass Communication
Institute of Management and Technology, Enugu, Enugu State
Abstract
Abstract The study assessed mass media campaigns on good governance and its influences on the Nigeria electorate, with a focus on Enugu urban residents and the 2023 general elections in Nigeria. The study was anchored on the Agenda-setting theory. The researcher adopted the survey research method for the study. A sample of 400 was drawn from a population of 1,092,668 using the Taro Yamane statistical tool. The measuring instrument of the study was the questionnaire. The research questions were analysed using simple percentage table while the research hypotheses were tested using the Chi-Square statistical table. Findings revealed that There is significant relationship between the mass media and good governance. The researcher recommended amongst others, that there is need to create accountability systems for establishing more transparent relationship with their audiences.
Keywords
For the full publication, please contact the author directly at: oziofoma@gmail.com
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Institutions
- University of Port-Harcourt, Rivers State 212
- University of Uyo, Akwa Ibom State 213
- Usmanu Danfodio University, Sokoto, Sokoto State 248
- Veritas University, Bwari, FCT, Abuja 2
- Waziri Umaru Federal Polytechnic, Birnin Kebbi, Kebbi State 4
- Western Delta University, Oghara, Delta State 5
- Yaba College of Technology, Yaba, Lagos State 16
- Yobe State University, Damaturu, Yobe State 3
- Yusuf Maitama Sule University, Kano, Kano State 3