The Effect of Marketing Ethics on the Performance of an Organization a Case Study of Sterling Bank Plc Main Branch, Kano
Student: Memunat Temitope Mustapha (Project, 2025)
Department of Marketing
Kano State Polytechnic, Kano, Kano State
Abstract
This study examined the effect of marketing ethics on the performance of an organization
with reference to Sterling Bank Plc Main Branch, Kano. The study adopted descriptive,
cross sectional and correlational designs to explore if there is any relationship between
marketing ethics and performance of an organization. The study used the probability
sampling of simple random. A self-administered questionnaire was used to obtain primary
data from the field. The research instrument was validated using face and content validity
and arrived at content validity index of above 0.70. The reliability of the study was also
ascertained using Cronbach alpha coefficient above 0.70. The regression results revealed
relationship between marketing ethics and performance of an organization (sig. = 0.000),
which revealed that 50.1% or (R2=0.501, p
Keywords
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Institutions
- UMA UKPAI SCHOOL OF THEOLOGY, UYO, AKWA IBOM STATE (AFFL TO UNIVERSITY OF UYO) 1
- Umaru Ali Shinkafi Polytechnic, Sokoto, Sokoto State 24
- Umaru Musa Yaradua University, Katsina, Katsina State 28
- Umca, Ilorin (Affiliated To University of Ibadan), Kwara State 1
- University of Abuja, Abuja, Fct 116
- University of Africa, Toru-Orua, Bayelsa State 4
- University of Benin, Benin City, Edo State 362
- University of Calabar Teaching Hospital School of Health Information Mgt. 1
- University of Calabar, Calabar, Cross River State 240
- University of Ibadan, Ibadan, Oyo State 14