The Effect of Marketing Ethics on the Performance of an Organization a Case Study of Sterling Bank Plc Main Branch, Kano

Student: Memunat Temitope Mustapha (Project, 2025)
Department of Marketing
Kano State Polytechnic, Kano, Kano State

Abstract

This study examined the effect of marketing ethics on the performance of an organization
with reference to Sterling Bank Plc Main Branch, Kano. The study adopted descriptive,
cross sectional and correlational designs to explore if there is any relationship between
marketing ethics and performance of an organization. The study used the probability
sampling of simple random. A self-administered questionnaire was used to obtain primary
data from the field. The research instrument was validated using face and content validity
and arrived at content validity index of above 0.70. The reliability of the study was also
ascertained using Cronbach alpha coefficient above 0.70. The regression results revealed
relationship between marketing ethics and performance of an organization (sig. = 0.000),
which revealed that 50.1% or (R2=0.501, p

Keywords
effect marketing ethics performance organization sterling branch
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