Audience Perception of Communication Strategies Used by Selected Candidate in the 2023 Election

Student: Justina Uwayo Ayo (Project, 2025)
Department of Mass Communication
Auchi Polytechnic, Auchi, Edo State

Abstract

ABSTRACT

This study was embarked to check the effect of the Assessment of the influence of Broadcast media on political hate speech on voter choice. The study attempted to examine if there is any significant relationship between political advertising and electorates choice of political candidates. To ascertain the extent of Edo residents' exposure to hate speech on broadcast media. The theory which this study will employ will be the Social Judgement Theory. To achieve the above, the survey methodology was adopted while the questionnaire was used as the instrument of data collection. A total of 400 copies questionnaires were administered out of which 280 were retrieved and found useable. The simple percentage method was used in the presentation and analysis of data. Findings of the study revealed that there is a significant relationship between electorales choice of candidates and political advertising. Based on the findings of this study, it is hereby recommended as follows: Political advertisers particularly candidates should engage the services of experts to undertake their political advertising campaigns for better results.

Keywords
communication strategies audience perception political candidates 2023 election campaign messages voter engagement political communication election campaign
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