Impact of Promotional Tools on Organization Sales Turnover
Student: Sodeeq Oluwadamilare Adegbite (Project, 2025)
Department of Business Administration and Management
Osun State Polytechnic, Iree, Osun State
Abstract
This study investigates the impact of promotional tools on the sales turnover of organizations. Promotional tools, including advertising, discounts, sales promotions, and personal selling, play a crucial role in influencing consumer behavior and driving business revenue. The research aims to analyze how these tools affect sales performance and overall organizational growth. Data was collected through surveys and interviews with marketing managers and sales personnel, and analyzed using quantitative and qualitative methods. Findings indicate that effective use of promotional tools significantly enhances sales turnover, improves brand visibility, and strengthens customer loyalty. The study concludes that organizations that strategically implement promotional activities are more likely to achieve sustainable growth and competitive advantage in their respective markets.
Keywords
For the full publication, please contact the author directly at: adegbitesodeeq065@gmail.com
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Institutions
- Sokoto State University, Sokoto, Sokoto State 42
- St. Albert The Great Major Seminary, Abeokuta. (affl. To University of Benin) 1
- Sule Lamido University, Kafin Hausa, Jigawa State 4
- Tai Solarin University of Education, Ijagun, Ogun State 18
- Tansian University, Oba, Anambra State 1
- Taraba State University, Jalingo, Taraba State 32
- Temple-Gate Polytechnic, Osisioma, Abia State 1
- The Oke-Ogun Polytechnic, Saki, Oyo State 6
- The Polytechnic, Ibadan, Oyo State 13
- THOMAS ADEWUMI UNIVERSITY, OKO-IRESE, KWARA STATE 1