Impact of Promotional Tools on Organization Sales Turnover

Student: Sodeeq Oluwadamilare Adegbite (Project, 2025)
Department of Business Administration and Management
Osun State Polytechnic, Iree, Osun State

Abstract

This study investigates the impact of promotional tools on the sales turnover of organizations. Promotional tools, including advertising, discounts, sales promotions, and personal selling, play a crucial role in influencing consumer behavior and driving business revenue. The research aims to analyze how these tools affect sales performance and overall organizational growth. Data was collected through surveys and interviews with marketing managers and sales personnel, and analyzed using quantitative and qualitative methods. Findings indicate that effective use of promotional tools significantly enhances sales turnover, improves brand visibility, and strengthens customer loyalty. The study concludes that organizations that strategically implement promotional activities are more likely to achieve sustainable growth and competitive advantage in their respective markets.

Keywords
promotional tools sales turnover marketing strategies advertising impact business growth sales performance organizational revenue sales promotion marketing tools revenue increase
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