Impact of Promotional Tools on Organization Sales Turnover
Student: Sodeeq Oluwadamilare Adegbite (Project, 2025)
Department of Business Administration and Management
Osun State Polytechnic, Iree, Osun State
Abstract
This study investigates the impact of promotional tools on the sales turnover of organizations. Promotional tools, including advertising, discounts, sales promotions, and personal selling, play a crucial role in influencing consumer behavior and driving business revenue. The research aims to analyze how these tools affect sales performance and overall organizational growth. Data was collected through surveys and interviews with marketing managers and sales personnel, and analyzed using quantitative and qualitative methods. Findings indicate that effective use of promotional tools significantly enhances sales turnover, improves brand visibility, and strengthens customer loyalty. The study concludes that organizations that strategically implement promotional activities are more likely to achieve sustainable growth and competitive advantage in their respective markets.
Keywords
For the full publication, please contact the author directly at: adegbitesodeeq065@gmail.com
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Institutions
- Covenant Polytechnic, Aba, Abia State 1
- Covenant University, Canaan Land, Ota, Ogun State 4
- Crawford University of Apostolic Faith Mission Faith City, Igbesa, Ogun State 2
- Crescent University, Abeokuta, Ogun State 1
- Cross Rivers University of Technology, Calabar, Cross Rivers State 142
- Delta State Polytechnic, Ogwashi-Uku, Delta State 11
- Delta State Polytechnic, Otefe, Delta State 12
- Delta State University, Abraka, Delta State 138
- Ebonyi State University, Abakaliki, Ebonyi State 17
- Edo University, Iyamho, Edo State 10