Role of Facebook in Sensitizing the Public on the Spate of Child Selling in South West Nigeria [a Study of Residents of Ibadan Metropolis].

Student: Afolasade Ayobami Adeniyi (Project, 2025)
Department of Mass Communication
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State

Abstract

This study examined Facebook’s role in sensitizing the public about child selling in Ibadan Metropolis, Nigeria, using a quantitative design guided by Social Cognitive and Diffusion of Innovations theories. Data from 204 Facebook users were analyzed using chi-square, ANOVA, and correlation tests. Results showed that 93.63% accessed Facebook weekly but only 12.25% daily, indicating low consistent engagement. Although 90.68% found current awareness efforts ineffective, 94.11% agreed that culturally aligned content resonated strongly. Personal testimonials (98.04%), expert sessions (97.55%), and informational graphics (96.57%) were the most effective message formats. Significant correlations were found between usage frequency and sensitization effectiveness (χ² = 187.42, p < 0.05) and between content alignment and sharing motivation (r = 0.842, p < 0.001). The study concludes that Facebook is a powerful yet underutilized tool for public sensitization, recommending culturally sensitive, multi-format messaging strategies to enhance awareness and engagement in combating child selling.

Keywords
facebook sensitizing public spate child selling south nigeria residents ibadan
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