Influence of Sales Promotional Tools on Consumer’s Choice of Telecommunication Service Providers in Enugu Metropolis, Nigeria. Case Study: (mtn Nigeria)
Student: CHIOMA VIVIAN ANOSIKE (Project, 2025)
Department of Marketing
University of Nigeria, Nsukka, Enugu State
Abstract
Keywords
nigeria
influence
sales
promotional
tools
consumers
choice
telecommunication
service
providers
For the full publication, please contact the author directly at: chiomaanosike881@gmail.com
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Institutions
- Mohammed Lawan College of Agriculture, Maiduguri, Borno State 12
- Moshood Abiola Polytechnic, Abeokuta, Ogun State 7
- Nasarawa State University, Keffi, Nasarawa State 8
- Niger Delta University, Wilberforce Island, Bayelsa State 28
- Niger State College of Education, Minna, (Affl To Usmanu Danfodiyo Uni, Sokoto) 1
- Nigeria Maritime University, Okerenkoko, Delta State 1
- Nigerian Army University, Biu, Borno State 3
- Nile University of Nigeria, Abuja 3
- Nnamdi Azikiwe University, Awka, Anambra State 98
- Northwest University, Kano, Kano State 179