Effect of Advertisement on Organizational Productivity in Production Company in Ekiti State
Student: Quzeem Adeleke Bashiru (Project, 2025)
Department of Business Administration
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State
Abstract
*Abstract* This study examines the effect of advertisement on organizational productivity in selected production companies in Ekiti State. The aim is to evaluate how various forms of advertising influence employee performance, customer engagement, and overall business output. A descriptive survey design was adopted, and data were collected through structured questionnaires administered to staff in different production firms. The findings reveal that strategic and consistent advertising significantly boosts product visibility, increases customer patronage, and enhances employee motivation, leading to improved productivity. The study concludes that advertising is a key driver of organizational success and recommends that production companies invest in effective advertising strategies to remain competitive and productive in today’s market.
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For the full publication, please contact the author directly at: bashiruquzeem916@gmail.com
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- Mohammed Lawan College of Agriculture, Maiduguri, Borno State 12
- Moshood Abiola Polytechnic, Abeokuta, Ogun State 7
- Nasarawa State University, Keffi, Nasarawa State 8
- Niger Delta University, Wilberforce Island, Bayelsa State 28
- Niger State College of Education, Minna, (Affl To Usmanu Danfodiyo Uni, Sokoto) 1
- Nigeria Maritime University, Okerenkoko, Delta State 1
- Nigerian Army University, Biu, Borno State 3
- Nile University of Nigeria, Abuja 3
- Nnamdi Azikiwe University, Awka, Anambra State 98
- Northwest University, Kano, Kano State 179