Effect of Advertisement on Organizational Productivity in Production Company in Ekiti State
Student: Quzeem Adeleke Bashiru (Project, 2025)
Department of Business Administration
Bamidele Olumilua University of Edu. Science and Tech. Ikere Ekiti, Ekiti State
Abstract
*Abstract* This study examines the effect of advertisement on organizational productivity in selected production companies in Ekiti State. The aim is to evaluate how various forms of advertising influence employee performance, customer engagement, and overall business output. A descriptive survey design was adopted, and data were collected through structured questionnaires administered to staff in different production firms. The findings reveal that strategic and consistent advertising significantly boosts product visibility, increases customer patronage, and enhances employee motivation, leading to improved productivity. The study concludes that advertising is a key driver of organizational success and recommends that production companies invest in effective advertising strategies to remain competitive and productive in today’s market.
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For the full publication, please contact the author directly at: bashiruquzeem916@gmail.com
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Institutions
- Covenant Polytechnic, Aba, Abia State 1
- Covenant University, Canaan Land, Ota, Ogun State 4
- Crawford University of Apostolic Faith Mission Faith City, Igbesa, Ogun State 2
- Crescent University, Abeokuta, Ogun State 1
- Cross Rivers University of Technology, Calabar, Cross Rivers State 142
- Delta State Polytechnic, Ogwashi-Uku, Delta State 11
- Delta State Polytechnic, Otefe, Delta State 12
- Delta State University, Abraka, Delta State 138
- Ebonyi State University, Abakaliki, Ebonyi State 17
- Edo University, Iyamho, Edo State 10