Impact of Price Change on Consumer Buying Behavior; a Case Study of Coca-Cola Company Kaduna
Student: Uthman Kayode lukman (Project, 2025)
Department of Marketing
Kaduna State University, Kaduna, Kaduna State
Abstract
Keywords
Price
product
change
consumer
behavior
For the full publication, please contact the author directly at: uthmanlukman01@gmail.com
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- Federal Polytechnic, Nasarawa, Nasarawa State 66
- Federal Polytechnic, Nekede, Imo State 54
- Federal Polytechnic, offa, Kwara State 20
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