Impact of Price Change on Consumer Buying Behavior; a Case Study of Coca-Cola Company Kaduna
Student: Uthman Kayode lukman (Project, 2025)
Department of Marketing
Kaduna State University, Kaduna, Kaduna State
Abstract
Keywords
Price
product
change
consumer
behavior
For the full publication, please contact the author directly at: uthmanlukman01@gmail.com
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- Federal College of Education, Abeokuta (Aff To University of Ibadan), Ogun State 3
- Federal College of Education, Eha-Amufu, Enugu State 1
- Federal College of Education, Kano (Affl To Ahmadu Bello University, Zaria) 1
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- Federal College of Education, Okene, (Affl. To University of Ibadan), Kogi State 3
- Federal College of Education, Pankshin, (Affl To Uni of Jos), Plateau State 2
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- Federal Polytechnic Ede, Osun State 38