Impact of Price Change on Consumer Buying Behavior; a Case Study of Coca-Cola Company Kaduna
Student: Uthman Kayode lukman (Project, 2025)
Department of Marketing
Kaduna State University, Kaduna, Kaduna State
Abstract
Keywords
Price
product
change
consumer
behavior
For the full publication, please contact the author directly at: uthmanlukman01@gmail.com
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- Precious Cornerstone University, Ibadan, Oyo State 1
- Prince Abubakar Audu University, Anyigba 30
- Redeemers University, Ede, Osun State 4
- Rhema University, Aba, Abia State 11
- Rivers State University of Science and Technology, Port Harcourt, Rivers State 3
- RIVERS STATE UNIVERSITY, PORT HARCOURT, RIVERS STATE 14
- Rufus Giwa Polytechnic, Owo, Ondo State 2
- Saadatu Rimi College of Edu, Kumbotso, Kano State (affiliated To Abu, Zaria) 1
- Salem University, Lokoja, Kogi State 4
- Samaru College of Agriculture (division of Agric Col, Abu) Zaria, Kaduna State 1