Social Media Policy and Consumer Purchase Behaviour Among Students of the University of Benin
Student: Osarenogae Osaghaede (Project, 2025)
Department of Public Administration
University of Benin, Benin City, Edo State
Abstract
Consumers' spending habits as they relate to social media were the focus of the research. This study set out to determine how much of an impact students' use of social media had on their purchasing habits. This investigation made use of a survey research strategy. In this study, all undergraduates from the University of Benin in Benin City served as the population. The research utilised a convenience sample of 397 participants. In the analysis, Pearson's Correlation was utilised. The results showed that students' purchasing habits and decisions are affected by social media. Businesses and corporations should enhance their usage of social media to market their goods and services, according to the report. Also, they need to be creative all the time when it comes to using social media to provide customers additional value.
Keywords
For the full publication, please contact the author directly at: osarenogae.osaghaede@socsci.uniben.edu
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Institutions
- Federal University of Technology, Minna, Niger State 47
- Federal University of Technology, Owerri, Imo State 95
- Federal University Oye-Ekiti, Ekiti State 41
- Federal University, Birnin-Kebbi, Kebbi State 37
- Federal University, Dutse, Jigawa State 6
- Federal University, Dutsin-Ma, Katsina State 63
- Federal University, Gashua, Yobe State 3
- Federal University, Gusau, Zamfara State 14
- Federal University, Kashere, Gombe State 1
- Federal University, Lafia, Nasarawa State 6