Social Media Policy and Consumer Purchase Behaviour Among Students of the University of Benin
Student: Osarenogae Osaghaede (Project, 2025)
Department of Public Administration
University of Benin, Benin City, Edo State
Abstract
Consumers' spending habits as they relate to social media were the focus of the research. This study set out to determine how much of an impact students' use of social media had on their purchasing habits. This investigation made use of a survey research strategy. In this study, all undergraduates from the University of Benin in Benin City served as the population. The research utilised a convenience sample of 397 participants. In the analysis, Pearson's Correlation was utilised. The results showed that students' purchasing habits and decisions are affected by social media. Businesses and corporations should enhance their usage of social media to market their goods and services, according to the report. Also, they need to be creative all the time when it comes to using social media to provide customers additional value.
Keywords
For the full publication, please contact the author directly at: osarenogae.osaghaede@socsci.uniben.edu
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Institutions
- Osun State College of Education, Ila-Orangun(Aff To Ekiti State Uni), Osun State 1
- Osun State College of Education, Ilesa, Osun State. (affl To Univ of Ibadan) 2
- Osun State Polytechnic, Iree, Osun State 467
- Osun State University, Osogbo, Osun State 11
- Our Saviour Institute of Science and Technology (polytechnic) Enugu, Enugu State 1
- PAN-ATLANTIC UNIVERSITY, KM 52 LEKKI-EPE EXPRESSWAY, IBEJU-LEKKI, LAGOS STATE. 14
- Paul University, Awka, Anambra State 2
- Petroleum Training Institute, Effurun, Delta State 1
- Precious Cornerstone University, Ibadan, Oyo State 1
- Prince Abubakar Audu University, Anyigba 30