Mobile Advertising Trends in Nigeria: a Study of Glo Mobile’s Sms Marketing Campaign
Student: Divinefavour Onome Otabuko (Project, 2025)
Department of Mass Communication
Delta State Polytechnic, Ogwashi-Uku, Delta State
Abstract
ABSTRACT
This research work is titled Mobile advertising trends in Nigeria a study of Glo Mobile SMS marketing campaigns. The major objective of this study is to analyze the trends and effectiveness of Glo Mobile's SMS marketing campaign in Nigeria. The research work was anchored on Technology Acceptance Model, Integrated Marketing Communications (IMC) Model, AIDA Model, Segmentation, Targeting, and Positioning. The survey research method was adopted for this research, the population of this work is 211, 538.642 with a sample size of 399 and the method of analysis is simple percentage. It was found that a substantial majority of respondents (75%) believe there are clear strategies that could enhance the efficiency of Glo Mobile's SMS marketing efforts, indicating room for improvement and optimization in their current campaign and it was recommended that glo mobile should Continuously gather and analyze consumer feedback to improve the content, timing, and delivery of SMS marketing messages
Keywords
For the full publication, please contact the author directly at: onomeotabuko18@gmail.com
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Institutions
- Isa Mustapha Agwai I Polytechnic, Lafia, Nasarawa State 2
- Jigawa State Polytechnic, Dutse, Jigawa State 4
- Joseph Sarwuan Tarka University, Makurdi, Benue State 17
- Kaduna Polytechnic (NCE), Kaduna, Kaduna State 2
- Kaduna Polytechnic, Kaduna 327
- Kaduna Polytechnic, Kaduna , Kaduna State (affl To Fed Univ of Tech, Minna) 6
- Kaduna State College of Education, Gidan-Waya (affliatted To Abu) 2
- Kaduna State University, Kaduna, Kaduna State 246
- Kano State Polytechnic, Kano, Kano State 196
- Kano University of Science and Technology, Wudil, Kano State 6