Mobile Advertising Trends in Nigeria: a Study of Glo Mobile’s Sms Marketing Campaign
Student: Divinefavour Onome Otabuko (Project, 2025)
Department of Mass Communication
Delta State Polytechnic, Ogwashi-Uku, Delta State
Abstract
ABSTRACT
This research work is titled Mobile advertising trends in Nigeria a study of Glo Mobile SMS marketing campaigns. The major objective of this study is to analyze the trends and effectiveness of Glo Mobile's SMS marketing campaign in Nigeria. The research work was anchored on Technology Acceptance Model, Integrated Marketing Communications (IMC) Model, AIDA Model, Segmentation, Targeting, and Positioning. The survey research method was adopted for this research, the population of this work is 211, 538.642 with a sample size of 399 and the method of analysis is simple percentage. It was found that a substantial majority of respondents (75%) believe there are clear strategies that could enhance the efficiency of Glo Mobile's SMS marketing efforts, indicating room for improvement and optimization in their current campaign and it was recommended that glo mobile should Continuously gather and analyze consumer feedback to improve the content, timing, and delivery of SMS marketing messages
Keywords
For the full publication, please contact the author directly at: onomeotabuko18@gmail.com
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Institutions
- UMA UKPAI SCHOOL OF THEOLOGY, UYO, AKWA IBOM STATE (AFFL TO UNIVERSITY OF UYO) 1
- Umaru Ali Shinkafi Polytechnic, Sokoto, Sokoto State 24
- Umaru Musa Yaradua University, Katsina, Katsina State 28
- Umca, Ilorin (Affiliated To University of Ibadan), Kwara State 1
- University of Abuja, Abuja, Fct 116
- University of Africa, Toru-Orua, Bayelsa State 4
- University of Benin, Benin City, Edo State 362
- University of Calabar Teaching Hospital School of Health Information Mgt. 1
- University of Calabar, Calabar, Cross River State 240
- University of Ibadan, Ibadan, Oyo State 14