Mobile Advertising Trends in Nigeria: a Study of Glo Mobile’s Sms Marketing Campaign
Student: Divinefavour Onome Otabuko (Project, 2025)
Department of Mass Communication
Delta State Polytechnic, Ogwashi-Uku, Delta State
Abstract
ABSTRACT
This research work is titled Mobile advertising trends in Nigeria a study of Glo Mobile SMS marketing campaigns. The major objective of this study is to analyze the trends and effectiveness of Glo Mobile's SMS marketing campaign in Nigeria. The research work was anchored on Technology Acceptance Model, Integrated Marketing Communications (IMC) Model, AIDA Model, Segmentation, Targeting, and Positioning. The survey research method was adopted for this research, the population of this work is 211, 538.642 with a sample size of 399 and the method of analysis is simple percentage. It was found that a substantial majority of respondents (75%) believe there are clear strategies that could enhance the efficiency of Glo Mobile's SMS marketing efforts, indicating room for improvement and optimization in their current campaign and it was recommended that glo mobile should Continuously gather and analyze consumer feedback to improve the content, timing, and delivery of SMS marketing messages
Keywords
For the full publication, please contact the author directly at: onomeotabuko18@gmail.com
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Institutions
- Covenant Polytechnic, Aba, Abia State 1
- Covenant University, Canaan Land, Ota, Ogun State 4
- Crawford University of Apostolic Faith Mission Faith City, Igbesa, Ogun State 2
- Crescent University, Abeokuta, Ogun State 1
- Cross Rivers University of Technology, Calabar, Cross Rivers State 142
- Delta State Polytechnic, Ogwashi-Uku, Delta State 11
- Delta State Polytechnic, Otefe, Delta State 13
- Delta State University, Abraka, Delta State 139
- Ebonyi State University, Abakaliki, Ebonyi State 17
- Edo University, Iyamho, Edo State 10