Brand Differentiation and Customer Patronage of Milo Hot Chocolate in Enugu Metropolis
Student: Uchechukwu Christian Nwafor (Project, 2025)
Department of Marketing
University of Nigeria, Nsukka, Enugu State
Abstract
Keywords
brand
differentiation
customer
patronage
chocolate
enugu
metropolis
For the full publication, please contact the author directly at: uchechukwu.nwafor.242062@unn.edu.ng
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- Federal Polytechnic, Mubi, Adamawa State 20
- Federal Polytechnic, Nasarawa, Nasarawa State 59
- Federal Polytechnic, Nekede, Imo State 53
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- Federal Polytechnic, Oko, Anambra State 8
- Federal School of Biomedical Engineering, (LUTH), Idi-Araba, Lagos State 1
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