Brand Differentiation and Customer Patronage of Milo Hot Chocolate in Enugu Metropolis
Student: Uchechukwu Christian Nwafor (Project, 2025)
Department of Marketing
University of Nigeria, Nsukka, Enugu State
Abstract
Keywords
brand
differentiation
customer
patronage
chocolate
enugu
metropolis
For the full publication, please contact the author directly at: uchechukwu.nwafor.242062@unn.edu.ng
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Institutions
- Mohammed Lawan College of Agriculture, Maiduguri, Borno State 12
- Moshood Abiola Polytechnic, Abeokuta, Ogun State 7
- Nasarawa State University, Keffi, Nasarawa State 8
- Niger Delta University, Wilberforce Island, Bayelsa State 28
- Niger State College of Education, Minna, (Affl To Usmanu Danfodiyo Uni, Sokoto) 1
- Nigeria Maritime University, Okerenkoko, Delta State 1
- Nigerian Army University, Biu, Borno State 3
- Nile University of Nigeria, Abuja 3
- Nnamdi Azikiwe University, Awka, Anambra State 98
- Northwest University, Kano, Kano State 179