Brand Differentiation and Customer Patronage of Milo Hot Chocolate in Enugu Metropolis
Student: Uchechukwu Christian Nwafor (Project, 2025)
Department of Marketing
University of Nigeria, Nsukka, Enugu State
Abstract
Keywords
brand
differentiation
customer
patronage
chocolate
enugu
metropolis
For the full publication, please contact the author directly at: uchechukwu.nwafor.242062@unn.edu.ng
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Institutions
- Binyaminu Usman Polytechnic, Hadijia, Jigawa State 3
- Borno State University, Maiduguri, Borno State 15
- Bowen University, Iwo, Osun State 1
- Chukwuemeka Odumegwu Ojukwu University, Uli, Anambra State 254
- College of Agriculture and Animal Science, Mando Road, Kaduna, Kaduna State 1
- College of Agriculture, Science and Technology, Lafia, Nasarawa State 8
- College of Education, Akwanga (affl To Ahmadu Bello Univ, Zaria) 1
- College of Education, Eha Amufu, (Affliliated To Unn), Enugu State 1
- College of Education, Warri (Affiliated To Delta State Uni, Abraka), Delta State 1
- College of Health Technology, Calabar, Cross River State 1