Corporate Planning as a Tool for Effective Management in Business Organization
Student: Eniola Esther Ojo (Project, 2025)
Department of Business Administration and Management
Osun State Polytechnic, Iree, Osun State
Abstract
This project is based on the Corporate Planning as a tool for effective management in business organisation. The researcher used Nigeria Bottling Company, Ibadan as a case study. This project examines the importance of promotional activities on sales turnover and looked at various supporting activities that could be done by firms such as publicity and public relation. The researcher contacted many advisors relevant text books and marketing journals. The researcher also made smart use of questionnaire and interviews. The hypotheses formulated were tested and findings proved that effective use of promotional tools was a subtract factor in boosting the sales volume of a manufacturing business. Findings also indicated that there is significant relationship between promotional tools and corporate profitability.
Keywords
For the full publication, please contact the author directly at: ojoeniola89@gmail.com
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Institutions
- Covenant Polytechnic, Aba, Abia State 1
- Covenant University, Canaan Land, Ota, Ogun State 4
- Crawford University of Apostolic Faith Mission Faith City, Igbesa, Ogun State 2
- Crescent University, Abeokuta, Ogun State 1
- Cross Rivers University of Technology, Calabar, Cross Rivers State 142
- Delta State Polytechnic, Ogwashi-Uku, Delta State 11
- Delta State Polytechnic, Otefe, Delta State 12
- Delta State University, Abraka, Delta State 139
- Ebonyi State University, Abakaliki, Ebonyi State 17
- Edo University, Iyamho, Edo State 10