The Impact of Trust and Commitment on Customers’ Loyalty (a Study of Jaiz Bank)
Student: Esther Tolulope Orotayo (Project, 2025)
Department of Banking and Finance
Kaduna Polytechnic, Kaduna
Abstract
The purpose of this research work is to investigate the impact of trust and commitment on customers loyalty a study of Jaiz bank customers’ it investigates the roles of trust and commitment as key determinant of customers loyalty. Through a survey of 52 respondents the study employs a quantitative approach using the Chi-square test for data analysis. The findings reveal that trust and commitment significantly influence customer loyalty. These result underscore the importance of enhance commitment and building trust to foster long term customer relationship thereby contributing to the competitive advantage and sustainability of banking institution in Nigeria.
Keywords
For the full publication, please contact the author directly at: esthertolulopeorotayo@gmail.com
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Institutions
- Abdul-Gusau Polytechnic, Talata-Mafara, Zamfara State 3
- Abia State Polytechnic, Aba, Abia State 24
- Abia State University, Uturu, Abia State 71
- Abraham Adesanya Polytechnic, Ijebu-Igbo, Ogun State 3
- Abubakar Tafawa Balewa University, Bauchi, Bauchi State 15
- Abubakar Tatari Ali Polytechnic, Bauchi State. (affiliated To Atbu Bauchi) 1
- Achievers University, Owo, Ondo State 6
- Adamawa State University, Mubi, Adamawa State 8
- Adekunle Ajasin University, Akungba-Akoko, Ondo State 27
- Adeleke University, Ede, Osun State 1