The Impact of Trust and Commitment on Customers’ Loyalty (a Study of Jaiz Bank)
Student: Esther Tolulope Orotayo (Project, 2025)
Department of Banking and Finance
Kaduna Polytechnic, Kaduna
Abstract
The purpose of this research work is to investigate the impact of trust and commitment on customers loyalty a study of Jaiz bank customers’ it investigates the roles of trust and commitment as key determinant of customers loyalty. Through a survey of 52 respondents the study employs a quantitative approach using the Chi-square test for data analysis. The findings reveal that trust and commitment significantly influence customer loyalty. These result underscore the importance of enhance commitment and building trust to foster long term customer relationship thereby contributing to the competitive advantage and sustainability of banking institution in Nigeria.
Keywords
For the full publication, please contact the author directly at: esthertolulopeorotayo@gmail.com
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Institutions
- UMA UKPAI SCHOOL OF THEOLOGY, UYO, AKWA IBOM STATE (AFFL TO UNIVERSITY OF UYO) 1
- Umaru Ali Shinkafi Polytechnic, Sokoto, Sokoto State 24
- Umaru Musa Yaradua University, Katsina, Katsina State 28
- Umca, Ilorin (Affiliated To University of Ibadan), Kwara State 1
- University of Abuja, Abuja, Fct 117
- University of Africa, Toru-Orua, Bayelsa State 4
- University of Benin, Benin City, Edo State 362
- University of Calabar Teaching Hospital School of Health Information Mgt. 1
- University of Calabar, Calabar, Cross River State 240
- University of Ibadan, Ibadan, Oyo State 14