Logic Appeal and Marketing Performance in Soft Drink Manufacturing Companies in Port Harcourt

Student: Ezinne Calista Okolie (Project, 2025)
Department of Marketing
University of Port-Harcourt, Rivers State

Abstract

This study examined the relationship between logistic appeal and marketing performance in bottling companies in Port Harcourt. Logistic appeal was measured through 108 distributed questionnaires targeting management staff with as a barrier, the analysis employed both customer service officers. Out of these, 98 responses were analyzed. The analysis employed Social Science Rank Order Correlation Coefficient with the aid of the statistical package for Social Sciences (SPSS). The findings revealed a significant positive relationship between volume and market share. Based on these findings, the study recommended that soft drink manufacturers should prioritize delivering a relevant and actual information about their products. This approach can effectively boost consumer trust, increase sales and improve overall market performance.

Keywords
logic appeal marketing performance drink manufacturing companies harcourt
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