Logic Appeal and Marketing Performance in Soft Drink Manufacturing Companies in Port Harcourt
Student: Ezinne Calista Okolie (Project, 2025)
Department of Marketing
University of Port-Harcourt, Rivers State
Abstract
This study examined the relationship between logistic appeal and marketing performance in bottling companies in Port Harcourt. Logistic appeal was measured through 108 distributed questionnaires targeting management staff with as a barrier, the analysis employed both customer service officers. Out of these, 98 responses were analyzed. The analysis employed Social Science Rank Order Correlation Coefficient with the aid of the statistical package for Social Sciences (SPSS). The findings revealed a significant positive relationship between volume and market share. Based on these findings, the study recommended that soft drink manufacturers should prioritize delivering a relevant and actual information about their products. This approach can effectively boost consumer trust, increase sales and improve overall market performance.
Keywords
For the full publication, please contact the author directly at: okoliecalista906@gmail.com
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Institutions
- Sokoto State University, Sokoto, Sokoto State 42
- St. Albert The Great Major Seminary, Abeokuta. (affl. To University of Benin) 1
- Sule Lamido University, Kafin Hausa, Jigawa State 4
- Tai Solarin University of Education, Ijagun, Ogun State 18
- Tansian University, Oba, Anambra State 1
- Taraba State University, Jalingo, Taraba State 32
- Temple-Gate Polytechnic, Osisioma, Abia State 1
- The Oke-Ogun Polytechnic, Saki, Oyo State 6
- The Polytechnic, Ibadan, Oyo State 13
- THOMAS ADEWUMI UNIVERSITY, OKO-IRESE, KWARA STATE 1