Logic Appeal and Marketing Performance in Soft Drink Manufacturing Companies in Port Harcourt
Student: Ezinne Calista Okolie (Project, 2025)
Department of Marketing
University of Port-Harcourt, Rivers State
Abstract
This study examined the relationship between logistic appeal and marketing performance in bottling companies in Port Harcourt. Logistic appeal was measured through 108 distributed questionnaires targeting management staff with as a barrier, the analysis employed both customer service officers. Out of these, 98 responses were analyzed. The analysis employed Social Science Rank Order Correlation Coefficient with the aid of the statistical package for Social Sciences (SPSS). The findings revealed a significant positive relationship between volume and market share. Based on these findings, the study recommended that soft drink manufacturers should prioritize delivering a relevant and actual information about their products. This approach can effectively boost consumer trust, increase sales and improve overall market performance.
Keywords
For the full publication, please contact the author directly at: okoliecalista906@gmail.com
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Institutions
- UMA UKPAI SCHOOL OF THEOLOGY, UYO, AKWA IBOM STATE (AFFL TO UNIVERSITY OF UYO) 1
- Umaru Ali Shinkafi Polytechnic, Sokoto, Sokoto State 24
- Umaru Musa Yaradua University, Katsina, Katsina State 28
- Umca, Ilorin (Affiliated To University of Ibadan), Kwara State 1
- University of Abuja, Abuja, Fct 116
- University of Africa, Toru-Orua, Bayelsa State 4
- University of Benin, Benin City, Edo State 362
- University of Calabar Teaching Hospital School of Health Information Mgt. 1
- University of Calabar, Calabar, Cross River State 240
- University of Ibadan, Ibadan, Oyo State 14