Logic Appeal and Marketing Performance in Soft Drink Manufacturing Companies in Port Harcourt
Student: Ezinne Calista Okolie (Project, 2025)
Department of Marketing
University of Port-Harcourt, Rivers State
Abstract
This study examined the relationship between logistic appeal and marketing performance in bottling companies in Port Harcourt. Logistic appeal was measured through 108 distributed questionnaires targeting management staff with as a barrier, the analysis employed both customer service officers. Out of these, 98 responses were analyzed. The analysis employed Social Science Rank Order Correlation Coefficient with the aid of the statistical package for Social Sciences (SPSS). The findings revealed a significant positive relationship between volume and market share. Based on these findings, the study recommended that soft drink manufacturers should prioritize delivering a relevant and actual information about their products. This approach can effectively boost consumer trust, increase sales and improve overall market performance.
Keywords
For the full publication, please contact the author directly at: okoliecalista906@gmail.com
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Institutions
- Covenant Polytechnic, Aba, Abia State 1
- Covenant University, Canaan Land, Ota, Ogun State 4
- Crawford University of Apostolic Faith Mission Faith City, Igbesa, Ogun State 2
- Crescent University, Abeokuta, Ogun State 1
- Cross Rivers University of Technology, Calabar, Cross Rivers State 142
- Delta State Polytechnic, Ogwashi-Uku, Delta State 11
- Delta State Polytechnic, Otefe, Delta State 12
- Delta State University, Abraka, Delta State 138
- Ebonyi State University, Abakaliki, Ebonyi State 17
- Edo University, Iyamho, Edo State 10