Logic Appeal and Marketing Performance in Soft Drink Manufacturing Companies in Port Harcourt
Student: Ezinne Calista Okolie (Project, 2025)
Department of Marketing
University of Port-Harcourt, Rivers State
Abstract
This study examined the relationship between logistic appeal and marketing performance in bottling companies in Port Harcourt. Logistic appeal was measured through 108 distributed questionnaires targeting management staff with as a barrier, the analysis employed both customer service officers. Out of these, 98 responses were analyzed. The analysis employed Social Science Rank Order Correlation Coefficient with the aid of the statistical package for Social Sciences (SPSS). The findings revealed a significant positive relationship between volume and market share. Based on these findings, the study recommended that soft drink manufacturers should prioritize delivering a relevant and actual information about their products. This approach can effectively boost consumer trust, increase sales and improve overall market performance.
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For the full publication, please contact the author directly at: okoliecalista906@gmail.com
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Institutions
- Landmark University, Omu-Aran, Kwara State 1
- Lead City University, Ibadan, Oyo State 1
- Lens Polytechnic, offa, Kwara State. 214
- Madonna University, Elele, Rivers State 20
- Madonna University, Okija, Anambra State 2
- Mcpherson University, Seriki Sotayo, Ogun State 1
- Michael and Cecilia Ibru University, Owhrode, Delta State 1
- Michael Okpara University of Agriculture, Umudike 43
- Michael Otedola Col of Primary Educ. Epe, Lagos (affl To University of Ibadan) 8
- Modibbo Adama University, Yola, Adamawa State 15