Social Media Influencers and Youth Participation in the 2023 Nigerian Election: a Study of Offa
Student: Oluwapelumi Esther Bamidele (Project, 2025)
Department of Mass Communication
Lens Polytechnic, offa, Kwara State.
Abstract
This study examines the influence of social media influencers on youth political participation during Nigeria’s 2023 general elections, with focus on Offa metropolis. It explores how digital platforms like Facebook, Instagram, Twitter, and WhatsApp shaped youths’ political awareness, engagement, and voter turnout. The study adopted a mixed research design using both qualitative and quantitative methods. Findings revealed that social media influencers play a crucial role in mobilizing, educating, and motivating young Nigerians to engage in civic and political activities. The research recommends that political actors, civil society groups, and policymakers leverage credible influencers to strengthen youth participation and democratic development in Nigeria.
Keywords
For the full publication, please contact the author directly at: bamidelepelumie@gmail.com
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Institutions
- Mohammed Lawan College of Agriculture, Maiduguri, Borno State 12
- Moshood Abiola Polytechnic, Abeokuta, Ogun State 7
- Nasarawa State University, Keffi, Nasarawa State 8
- Niger Delta University, Wilberforce Island, Bayelsa State 28
- Niger State College of Education, Minna, (Affl To Usmanu Danfodiyo Uni, Sokoto) 1
- Nigeria Maritime University, Okerenkoko, Delta State 1
- Nigerian Army University, Biu, Borno State 3
- Nile University of Nigeria, Abuja 3
- Nnamdi Azikiwe University, Awka, Anambra State 98
- Northwest University, Kano, Kano State 179