Social Media Influencers and Youth Participation in the 2023 Nigerian Election: a Study of Offa
Student: Oluwapelumi Esther Bamidele (Project, 2025)
Department of Mass Communication
Lens Polytechnic, offa, Kwara State.
Abstract
This study examines the influence of social media influencers on youth political participation during Nigeria’s 2023 general elections, with focus on Offa metropolis. It explores how digital platforms like Facebook, Instagram, Twitter, and WhatsApp shaped youths’ political awareness, engagement, and voter turnout. The study adopted a mixed research design using both qualitative and quantitative methods. Findings revealed that social media influencers play a crucial role in mobilizing, educating, and motivating young Nigerians to engage in civic and political activities. The research recommends that political actors, civil society groups, and policymakers leverage credible influencers to strengthen youth participation and democratic development in Nigeria.
Keywords
For the full publication, please contact the author directly at: bamidelepelumie@gmail.com
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Institutions
- Redeemers University, Ede, Osun State 4
- Rhema University, Aba, Abia State 11
- Rivers State University of Science and Technology, Port Harcourt, Rivers State 3
- RIVERS STATE UNIVERSITY, PORT HARCOURT, RIVERS STATE 13
- Rufus Giwa Polytechnic, Owo, Ondo State 2
- Saadatu Rimi College of Edu, Kumbotso, Kano State (affiliated To Abu, Zaria) 1
- Salem University, Lokoja, Kogi State 4
- School of Health Information Mgt (Uch, Ibadan), Oyo State 5
- School of Health Information Mgt, Oau Teaching Hospital, Ile-Ife, Osun State 30
- Skyline University Nigeria, Kano, Kano State 2