Social Media Influencers and Youth Participation in the 2023 Nigerian Election: a Study of Offa
Student: Oluwapelumi Esther Bamidele (Project, 2025)
Department of Mass Communication
Lens Polytechnic, offa, Kwara State.
Abstract
This study examines the influence of social media influencers on youth political participation during Nigeria’s 2023 general elections, with focus on Offa metropolis. It explores how digital platforms like Facebook, Instagram, Twitter, and WhatsApp shaped youths’ political awareness, engagement, and voter turnout. The study adopted a mixed research design using both qualitative and quantitative methods. Findings revealed that social media influencers play a crucial role in mobilizing, educating, and motivating young Nigerians to engage in civic and political activities. The research recommends that political actors, civil society groups, and policymakers leverage credible influencers to strengthen youth participation and democratic development in Nigeria.
Keywords
For the full publication, please contact the author directly at: bamidelepelumie@gmail.com
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Institutions
- Al-Hikmah University, Ilorin, Kwara State 2
- AL-ISTIQAMAH UNIVERSITY, SUMAILA, KANO STATE 1
- Al-Qalam University, Katsina, Katsina State 5
- Alex Ekwueme Federal University, Ndufu-Alike, Ebonyi State 87
- Alvan Ikoku College of Education, Imo State, (Affl To Univ of Nigera, Nsukka) 11
- Ambrose Alli University, Ekpoma, Edo State 478
- Anambra State College of Health Technology, Obosi, Anambra State 1
- Auchi Polytechnic, Auchi, Edo State 503
- Auchi Polytechnic, Auchi, Edo State. (affl To Nnamdi Azikiwe University, Awka) 3
- Audu Bako College of Agriculture Danbatta, Kano, Kano State 54