Social Media Influencers and Youth Participation in the 2023 Nigerian Election: a Study of Offa
Student: Oluwapelumi Esther Bamidele (Project, 2025)
Department of Mass Communication
Lens Polytechnic, offa, Kwara State.
Abstract
This study examines the influence of social media influencers on youth political participation during Nigeria’s 2023 general elections, with focus on Offa metropolis. It explores how digital platforms like Facebook, Instagram, Twitter, and WhatsApp shaped youths’ political awareness, engagement, and voter turnout. The study adopted a mixed research design using both qualitative and quantitative methods. Findings revealed that social media influencers play a crucial role in mobilizing, educating, and motivating young Nigerians to engage in civic and political activities. The research recommends that political actors, civil society groups, and policymakers leverage credible influencers to strengthen youth participation and democratic development in Nigeria.
Keywords
For the full publication, please contact the author directly at: bamidelepelumie@gmail.com
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Institutions
- UMA UKPAI SCHOOL OF THEOLOGY, UYO, AKWA IBOM STATE (AFFL TO UNIVERSITY OF UYO) 1
- Umaru Ali Shinkafi Polytechnic, Sokoto, Sokoto State 24
- Umaru Musa Yaradua University, Katsina, Katsina State 28
- Umca, Ilorin (Affiliated To University of Ibadan), Kwara State 1
- University of Abuja, Abuja, Fct 117
- University of Africa, Toru-Orua, Bayelsa State 4
- University of Benin, Benin City, Edo State 362
- University of Calabar Teaching Hospital School of Health Information Mgt. 1
- University of Calabar, Calabar, Cross River State 240
- University of Ibadan, Ibadan, Oyo State 14