Pragma-Semiotic Analysis of Language Use in Some Selected Signboards in Sokoto State University.
Student: Fatimah Olushola Shehu (Project, 2025)
Department of English Language
Sokoto State University, Sokoto, Sokoto State
Abstract
This study sets out to use pragmatic principles to do the Pragma-Semiotic Analysis of Language Used in Some Selected Signboards in Sokoto State University. It portrays how advertisers use pragmatic features to persuade, inform and manipulate their target audience. A survey of advertising texts and pictures was made to bring out those pragmatic features from the selected signboards. The instrument for data collection was an android phone for picturing the selected signboards. The study revealed that advertisers employed the pragmatic weapons of speech acts, implicature, context, symbolic elements, font style, etc as strategies in persuading, informing and manipulating their target audience. Based on the findings, it was recommended that since most of the advertisers are products of Nigerian educational system that efforts should be made to teach and emphasize the contextual meanings of words and expressions in our educational institution.
Keywords
For the full publication, please contact the author directly at: shehuolusholafatimah@gmail.com
Filters
Institutions
- Mohammed Lawan College of Agriculture, Maiduguri, Borno State 12
- Moshood Abiola Polytechnic, Abeokuta, Ogun State 7
- Nasarawa State University, Keffi, Nasarawa State 8
- Niger Delta University, Wilberforce Island, Bayelsa State 28
- Niger State College of Education, Minna, (Affl To Usmanu Danfodiyo Uni, Sokoto) 1
- Nigeria Maritime University, Okerenkoko, Delta State 1
- Nigerian Army University, Biu, Borno State 3
- Nile University of Nigeria, Abuja 3
- Nnamdi Azikiwe University, Awka, Anambra State 98
- Northwest University, Kano, Kano State 179