Pragma-Semiotic Analysis of Language Use in Some Selected Signboards in Sokoto State University.
Student: Fatimah Olushola Shehu (Project, 2025)
Department of English Language
Sokoto State University, Sokoto, Sokoto State
Abstract
This study sets out to use pragmatic principles to do the Pragma-Semiotic Analysis of Language Used in Some Selected Signboards in Sokoto State University. It portrays how advertisers use pragmatic features to persuade, inform and manipulate their target audience. A survey of advertising texts and pictures was made to bring out those pragmatic features from the selected signboards. The instrument for data collection was an android phone for picturing the selected signboards. The study revealed that advertisers employed the pragmatic weapons of speech acts, implicature, context, symbolic elements, font style, etc as strategies in persuading, informing and manipulating their target audience. Based on the findings, it was recommended that since most of the advertisers are products of Nigerian educational system that efforts should be made to teach and emphasize the contextual meanings of words and expressions in our educational institution.
Keywords
For the full publication, please contact the author directly at: shehuolusholafatimah@gmail.com
Filters
Institutions
- Redeemers University, Ede, Osun State 4
- Rhema University, Aba, Abia State 11
- Rivers State University of Science and Technology, Port Harcourt, Rivers State 3
- RIVERS STATE UNIVERSITY, PORT HARCOURT, RIVERS STATE 13
- Rufus Giwa Polytechnic, Owo, Ondo State 2
- Saadatu Rimi College of Edu, Kumbotso, Kano State (affiliated To Abu, Zaria) 1
- Salem University, Lokoja, Kogi State 4
- School of Health Information Mgt (Uch, Ibadan), Oyo State 5
- School of Health Information Mgt, Oau Teaching Hospital, Ile-Ife, Osun State 30
- Skyline University Nigeria, Kano, Kano State 2