Pragma-Semiotic Analysis of Language Use in Some Selected Signboards in Sokoto State University.
Student: Fatimah Olushola Shehu (Project, 2025)
Department of English Language
Sokoto State University, Sokoto, Sokoto State
Abstract
This study sets out to use pragmatic principles to do the Pragma-Semiotic Analysis of Language Used in Some Selected Signboards in Sokoto State University. It portrays how advertisers use pragmatic features to persuade, inform and manipulate their target audience. A survey of advertising texts and pictures was made to bring out those pragmatic features from the selected signboards. The instrument for data collection was an android phone for picturing the selected signboards. The study revealed that advertisers employed the pragmatic weapons of speech acts, implicature, context, symbolic elements, font style, etc as strategies in persuading, informing and manipulating their target audience. Based on the findings, it was recommended that since most of the advertisers are products of Nigerian educational system that efforts should be made to teach and emphasize the contextual meanings of words and expressions in our educational institution.
Keywords
For the full publication, please contact the author directly at: shehuolusholafatimah@gmail.com
Filters
Institutions
- University of Ilorin, Kwara State 402
- University of Jos, Jos, Plateau State 19
- University of Lagos 18
- University of Maiduguri ( - Elearning), Maiduguri, Borno State 3
- University of Maiduguri, Borno State 109
- University of Nigeria, Nsukka, Enugu State 270
- University of Port Harcourt Teaching Hospital, Port Harcourt , River State 6
- University of Port-Harcourt, Rivers State 177
- University of Uyo, Akwa Ibom State 209
- Usmanu Danfodio University, Sokoto, Sokoto State 245