Pragma-Semiotic Analysis of Language Use in Some Selected Signboards in Sokoto State University.
Student: Fatimah Olushola Shehu (Project, 2025)
Department of English Language
Sokoto State University, Sokoto, Sokoto State
Abstract
This study sets out to use pragmatic principles to do the Pragma-Semiotic Analysis of Language Used in Some Selected Signboards in Sokoto State University. It portrays how advertisers use pragmatic features to persuade, inform and manipulate their target audience. A survey of advertising texts and pictures was made to bring out those pragmatic features from the selected signboards. The instrument for data collection was an android phone for picturing the selected signboards. The study revealed that advertisers employed the pragmatic weapons of speech acts, implicature, context, symbolic elements, font style, etc as strategies in persuading, informing and manipulating their target audience. Based on the findings, it was recommended that since most of the advertisers are products of Nigerian educational system that efforts should be made to teach and emphasize the contextual meanings of words and expressions in our educational institution.
Keywords
For the full publication, please contact the author directly at: shehuolusholafatimah@gmail.com
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Institutions
- Covenant Polytechnic, Aba, Abia State 1
- Covenant University, Canaan Land, Ota, Ogun State 4
- Crawford University of Apostolic Faith Mission Faith City, Igbesa, Ogun State 2
- Crescent University, Abeokuta, Ogun State 1
- Cross Rivers University of Technology, Calabar, Cross Rivers State 142
- Delta State Polytechnic, Ogwashi-Uku, Delta State 11
- Delta State Polytechnic, Otefe, Delta State 12
- Delta State University, Abraka, Delta State 139
- Ebonyi State University, Abakaliki, Ebonyi State 17
- Edo University, Iyamho, Edo State 10