Effects of Pricing Policy Methods of Listed Manufacturing Companies on Their Financial Stability in Nigeria.

Student: Eniola Okikiola Aregbesola (Project, 2025)
Department of Accounting
Ekiti State University, Ado-Ekiti, Ekiti State

Abstract

This study investigates the effects of pricing policy methods on the financial stability of listed manufacturing companies in Nigeria. The research seeks to determine how various pricing strategies—such as cost-based pricing, market-oriented pricing, and competition-based pricing—affect profitability, liquidity, and overall financial performance. Data were obtained from selected manufacturing firms listed on the Nigerian Exchange Group (NGX) over a specific period. The study employed both descriptive and inferential statistical tools to analyze the data. Findings revealed that appropriate pricing policies significantly enhance financial stability, while inconsistent or poorly designed pricing methods negatively impact profitability and market competitiveness. The research concludes that effective pricing decisions are crucial for sustainable financial growth and recommends that management should adopt flexible and market-driven pricing policies aligned with current economic realities in Nigeria.

Keywords
effects pricing policy methods listed manufacturing companies financial stability nigeria
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