Effects of Pricing Policy Methods of Listed Manufacturing Companies on Their Financial Stability in Nigeria.
Student: Eniola Okikiola Aregbesola (Project, 2025)
Department of Accounting
Ekiti State University, Ado-Ekiti, Ekiti State
Abstract
This study investigates the effects of pricing policy methods on the financial stability of listed manufacturing companies in Nigeria. The research seeks to determine how various pricing strategies—such as cost-based pricing, market-oriented pricing, and competition-based pricing—affect profitability, liquidity, and overall financial performance. Data were obtained from selected manufacturing firms listed on the Nigerian Exchange Group (NGX) over a specific period. The study employed both descriptive and inferential statistical tools to analyze the data. Findings revealed that appropriate pricing policies significantly enhance financial stability, while inconsistent or poorly designed pricing methods negatively impact profitability and market competitiveness. The research concludes that effective pricing decisions are crucial for sustainable financial growth and recommends that management should adopt flexible and market-driven pricing policies aligned with current economic realities in Nigeria.
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For the full publication, please contact the author directly at: aregbesolaeniola24@gmail.com
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Institutions
- Covenant Polytechnic, Aba, Abia State 1
- Covenant University, Canaan Land, Ota, Ogun State 4
- Crawford University of Apostolic Faith Mission Faith City, Igbesa, Ogun State 2
- Crescent University, Abeokuta, Ogun State 1
- Cross Rivers University of Technology, Calabar, Cross Rivers State 142
- Delta State Polytechnic, Ogwashi-Uku, Delta State 11
- Delta State Polytechnic, Otefe, Delta State 13
- Delta State University, Abraka, Delta State 139
- Ebonyi State University, Abakaliki, Ebonyi State 17
- Edo University, Iyamho, Edo State 10