Effects of Pricing Policy Methods of Listed Manufacturing Companies on Their Financial Stability in Nigeria.
Student: Eniola Okikiola Aregbesola (Project, 2025)
Department of Accounting
Ekiti State University, Ado-Ekiti, Ekiti State
Abstract
This study investigates the effects of pricing policy methods on the financial stability of listed manufacturing companies in Nigeria. The research seeks to determine how various pricing strategies—such as cost-based pricing, market-oriented pricing, and competition-based pricing—affect profitability, liquidity, and overall financial performance. Data were obtained from selected manufacturing firms listed on the Nigerian Exchange Group (NGX) over a specific period. The study employed both descriptive and inferential statistical tools to analyze the data. Findings revealed that appropriate pricing policies significantly enhance financial stability, while inconsistent or poorly designed pricing methods negatively impact profitability and market competitiveness. The research concludes that effective pricing decisions are crucial for sustainable financial growth and recommends that management should adopt flexible and market-driven pricing policies aligned with current economic realities in Nigeria.
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For the full publication, please contact the author directly at: aregbesolaeniola24@gmail.com
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Institutions
- UMA UKPAI SCHOOL OF THEOLOGY, UYO, AKWA IBOM STATE (AFFL TO UNIVERSITY OF UYO) 1
- Umaru Ali Shinkafi Polytechnic, Sokoto, Sokoto State 24
- Umaru Musa Yaradua University, Katsina, Katsina State 28
- Umca, Ilorin (Affiliated To University of Ibadan), Kwara State 1
- University of Abuja, Abuja, Fct 117
- University of Africa, Toru-Orua, Bayelsa State 4
- University of Benin, Benin City, Edo State 362
- University of Calabar Teaching Hospital School of Health Information Mgt. 1
- University of Calabar, Calabar, Cross River State 240
- University of Ibadan, Ibadan, Oyo State 14