Sustainable Growth Strategy and Performance of Smes in Enugu State
Student: Chioma Righteous Nweke (Project, 2025)
Department of Business Management
University of Nigeria, Nsukka, Enugu State
Abstract
Keywords
competitive edge
marketing strategy
small and medium enterprises
growth strategy
customer satisfaction
operational efficiency
diversification
sustainable growth
For the full publication, please contact the author directly at: chioma.nweke.247268@unn.edu.ng
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Institutions
- Isa Mustapha Agwai I Polytechnic, Lafia, Nasarawa State 2
- Jigawa State Polytechnic, Dutse, Jigawa State 4
- Joseph Sarwuan Tarka University, Makurdi, Benue State 17
- Kaduna Polytechnic (NCE), Kaduna, Kaduna State 2
- Kaduna Polytechnic, Kaduna 331
- Kaduna Polytechnic, Kaduna , Kaduna State (affl To Fed Univ of Tech, Minna) 6
- Kaduna State College of Education, Gidan-Waya (affliatted To Abu) 2
- Kaduna State University, Kaduna, Kaduna State 247
- Kano State Polytechnic, Kano, Kano State 197
- Kano University of Science and Technology, Wudil, Kano State 6